In Sitoo Backoffice you can create and manage cart campaigns for Sitoo POS. In Sitoo Backoffice > Campaigns > Cart campaigns Both you will be presented with a list of all campaigns available in store, both active and inactive. In this view, you can choose to add and edit campaigns.
Keep in mind that if you integrate Sitoo with an ERP, campaigns might be administered in this system and not directly in Sitoo Backoffice.
Content
Add a new campaign
- Log in to Sitoo Backoffice > Campaigns > Cart campaign.
- Tap the add-icon to add a new campaign.
- Enter the name of the campaign. This will be visible to the customer when the campaign is used.
- Optional: Enter the name of the campaign group of which the campaign belongs. This is for grouping different campaigns that can then be used for follow-up and reporting.
- Enter a discount code for the campaign.
Gift cards can not be included in a campaign offer.
Different types of cart campaigns
Cash discount
Selling of products with a cash discount. For Example: 50€ discount on the entire purchase.
Percentage discount
Selling of products with a percentage discount. For Example: 20% on the entire purchase.
Multiple purchase discount
Increase upsell with great campaigns giving the customer discounts when purchasing multiple products. For Example: Pay 50€ and get 10€ in discount.
Period of validity
In the section validity, you specify the time period for which the campaign applies. Since Sitoo Backoffice takes all time zones into account, you must specify the validity period with both date and time. Otherwise, the campaign will end as soon as the specified date begins in each time zone.
Example: A campaign created in Swedish time (UTC +1: 00) with end date tomorrow at 12:00 will end in New York (UTC -5: 00) at 06:00.
If no time frame is specified, the campaign will be valid until the campaign is deactivated or deleted.
If you want a campaign to end at the same time of the day regardless of the time zone, one campaign for each time zone is recommended.
Discount code
When creating cart campaign you are forced to give the campaign a code.
Prioritize your campaigns
You can decide in which order the campaigns should be applied at the checkout. Prioritization can be done on a scale from 1-5 where campaigns with priority 1 is applied first to the checkout. Thus you can control the order of which the discounts will be deducted from a cart that takes part in several different campaigns.
Combine campaigns
When a customer has different campaigns in one and the same purchase, the campaign will be managed differently depending on how the the campaigns are applied. Here we will review how the campaigns work in combination with each other.
When it comes to cart campaigns, the system allows them to be combined, either with other cart campaigns or with other product campaigns.
Discount that apply to the entire shopping cart are always applied after product campaigns. Thus, when discounts for both products and for the entire cart are combined, the product campaign will be applied first and then the cart campaign for the entire cart will be deducted.
In the example below there are three products in the shopping cart and two different campaigns are used. One campaign applied to products and one for the entire shopping cart. The product campaign is applied first and then the percentage discount is deducted for the remaining value of the shopping cart.
Example
Cart:
- Product A 10€
- Product B 15€
- Product C 20€
Used campaigns:
- 3 för 2 -10€ (cheapest)
- Student discount 10% -3,5€ (the value in the cart is 35€ after the campaign 3 for the 2)
Total amount: 31,5€
How is the discount devided?
When campaigns are deducted at a purchase, the discount is distributed proportionally on the products included in the cart. Example:
| Cart | Price | Amount | Total | |
|---|---|---|---|---|
| Product A | 7,5€ each | 2x | 15€ | |
| Product B | 5€ each | 1x | 5€ | |
| 3 för 2 | -5€ |
This purchase provides the following breakdown of the discount on the products:
| Cart | Price | Amount | Total | |
|---|---|---|---|---|
| Product A | 7,5€ each | 2x | 15€ | |
| Discount Product A | -3,75€ | (15 / 20 * 5 = 3,75€) | ||
| Product B | 5€ each | 1x | 5€ | |
| Discount Product B | -1,25€ | (5 / 20 * 5 = 1,25€) |
Sales of Product A will be 11,25€ and Product B will be 3,75€ (despite the fact that the customer "got" Product B for free).
The distribution is made on the price incl. VAT.